Rare Beauty Soft Pinch Dupes: The €9 Liquid Blushes That Hold Up
The most viral liquid blush costs €23. Do its €6-9 dupes really compare? An honest comparison, from the closest clone to the budget glow.

The Rare Beauty Soft Pinch is the liquid blush that started the whole liquid-blush craze. Twenty-three euros, a single tiny drop for both cheeks, pigment that blew up TikTok. The question that keeps coming back: do the €6-9 dupes actually hold up?
Why the Soft Pinch got everyone hooked
Two things. The pigment — a pinhead-sized drop colors a whole cheek — and the blurred "second-skin" finish that melts in with no harsh edge. The catch: it dries in seconds, so you have to blend fast or it sets into a patch. That's exactly what a good dupe has to reproduce: the pigment concentration and that natural blur.
“With a liquid blush, everything happens in two seconds: the time you have to blend before it sets.”
The king dupe: e.l.f. Camo Liquid Blush
At around €9, the e.l.f. Camo Liquid Blush is the closest to the Rare, full stop. Same ultra-pigmented logic — one drop is enough — same soft matte finish that grips the skin. The Dusty Pink shade lands right on the mauve-pink of the Soft Pinch in "Hope." Side by side, it's the only one where even an addict wouldn't spot the difference on the cheek.
Milani Cheek Kiss: the forgiving one
The Milani Cheek Kiss is a touch creamier, so easier to blend — less stressful if you're new to liquid blushes. It melts nicely, lasts all day, and doubles up on the lips. It's the "I want the result without the two-second panic" pick.
Makeup Revolution Superdewy: glow on a budget
If you prefer glazed cheeks over a matte blur, the Makeup Revolution Superdewy pushes toward luminous dew. Decent wear, the cheapest of the lineup, perfect for a glowy healthy-flush finish rather than a velvety one.
So, keep the Rare or not?
The Rare Beauty Soft Pinch is still the most beautiful blurred finish of the bunch, no argument. But the e.l.f. Camo does 90% of the job for a third of the price — it's the real dupe, the one to buy without a second thought. Milani if you're a beginner, Makeup Revolution if you're chasing glow. Keep the Rare for the pleasure of the object, but none of these three will make you regret the fifteen euros you didn't spend.


